Getting Started 3 min read

Step 1: Social Media

Learn how to use Instagram, Facebook, X, and LinkedIn to promote your HopeGives campaign and expand your reach.

Social media is one of the steps that, if you do it effectively, will make all the difference with your campaign. HopeGives makes it simple to share across any platform where you have influence: Instagram, Facebook, X, or LinkedIn. We encourage you to use as many of them as you can.

How to Share from HopeGives

  1. On your campaign, click Share. You'll find quick share links for Facebook, X, and LinkedIn right there. Use these to quickly promote your campaign.
  2. If you're on Instagram, grab your campaign link and paste it in as a link sticker on your story. Link stickers let anyone watching tap straight through to your campaign. Add the link to your bio too, so it's easy to find any time.

Why This Step Matters

With social fundraising like HopeGives, it's very common for people to share your link with their own community. The more shares and likes you get, the further your campaign's reach expands. Encourage people not just to donate, but to share too.

Best Practices

  • Post often. If you feel like you're posting too much, you're probably not posting enough. Aim for at least twice a week.
  • Post updates. Talk about your progress and be specific about the impact the current funding will make.
  • Use social media to thank your donors. Be specific, naming the people who gave in a dedicated thank-you post.
  • Always include a call to action: Pray, Share, or Give.

Helpful Resources